ABSTRACT: Social media (SM) provides an avenue for communication and collaboration among nurses despite barriers of time and distance. Although there are benefits to SM, barriers such as lack of knowledge, fear of retribution, lack of time, and limited resources plague integration of SM into nursing practice. Nurse leaders who utilize SM and American Nurses Association guidelines serve as a source of advice for nurses interested in exploring sound use of this medium. Nurses practicing in dermatology can use SM for connectivity, patient care, collaboration, and patient education. The purpose of this article is to define SM, present current usage trends and standards, and provide advice from current users.