I'm writing to encourage your readers to ask Dairy Queen to discontinue one of its TV commercials. Maybe you've seen it: Actors portraying customers are told to inhale while eating "so that flames don't come out of your mouth when you exhale." As they talk, they're inhaling deeply to exaggerate the point.
Some 3,000 people die annually from choking, often because the victims-children or adults-are laughing or talking as they eat and accidentally inhale food. Children, who are great imitators, are especially vulnerable to choking. Please help prevent choking tragedies by asking Dairy Queen and your local TV stations to withdraw this commercial.
-VICKI SHOEMAKER, RN, BSN