Abstract
The Alzheimer's Association Campaign for Quality Residential Care is a nationwide initiative designed to enhance quality of life for people with dementia in nursing homes and assisted living residences by improving the care they receive. This article provides an overview of the association's campaign and offers a description of each major element. In doing so, this article also serves as an introduction to this issue of Alzheimer's Care Today, which outlines the campaign's evidence base, consensus-building process, and 2 of the 3 phases of Dementia Care Practice Recommendations, with specific emphasis on practical tips and applications for improving care.