View Entire Collection
By Clinical Topic
By State Requirement
Diabetes – Summer 2012
Future of Nursing Initiative
Heart Failure - Fall 2011
Influenza - Winter 2011
Nursing Ethics - Fall 2011
Trauma - Fall 2010
Traumatic Brain Injury - Fall 2010
Fluids & Electrolytes
TUESDAY, March 8 (HealthDay News) -- Cereal tastes better to children when its packaging features recognizable media characters, according to a study published in the March issue of the Archives of Pediatrics & Adolescent Medicine.
Matthew A. Lapierre, of the University of Pennsylvania in Philadelphia, and colleagues investigated whether the presence of licensed media spokescharacters on food packaging and nutrition cues affect young children's judgment of a product's taste. Eighty children (mean age, 5.6 years) were asked to rate the taste of a "new" cereal while being exposed to a cereal box either with or without a licensed cartoon character on the package and with either a healthy or a sugary cereal name.
The researchers found that children liked the cereal significantly more when they saw a popular media character on the box compared to when they saw no character on the box. Children also preferred the cereal's taste more when they were told its name was Healthy Bits versus Sugary Bits. Among the children who tasted the cereal when it was named Healthy Bits, the taste assessment was not influenced by the presence of a character. However, when the cereal was named Sugary Bits, children's taste was especially influenced by the presence of characters on the packaging.
"The use of media characters on food packaging affects children's subjective taste assessment. Messages encouraging healthy eating may resonate with young children, but the presence of licensed characters on packaging potentially overrides children's assessments of nutritional merit," the authors write.
Full Text (subscription or payment may be required)
Sign up for our free enewsletters to stay up-to-date in your area of practice - or take a look at an archive of prior issues
Join our CESaver program to earn up to 100 contact hours for only $34.95
Explore a world of online resources
Back to Top