Smart Management: Boost nursing projects by creating a successful business plan
K. Roby Simmons BSN, MBA, RN, CNOR
Cynthia Williams DNP, MBA, RN, FACHE

$3.95
OR Nurse 2013
May 2012 
Volume 6  Number 3
Pages 9 - 13
 
  PDF Version Available!

ABSTRACT
Year after year, the public has recognized nursing as the most trusted profession according to the annual survey conducted by Gallup regarding honesty and ethics of professions.1 Yet, when 1,500 opinion leaders were asked who will have the most influence on healthcare reform, nurses ranked last after executives from the insurance, pharmaceutical, and healthcare industries; physicians; and patients. The leaders recognized that nurses could make a strong contribution, but faced barriers, including a perception that nurses aren't decision makers or revenue-generators.2Nurses can increase their voice in healthcare reform and in patient care and clinical management by using business skills to improve personal accountability. Developing a successful business plan, for example, can help you introduce and gain approval for a project. Objective rather than subjective, the business plan is a step-by-step format that includes the necessary facts, financial effect, and projected outcomes (see A business plan in action).The key components of a business plan are the executive summary, general description of the project, market analysis and plan, financial analysis and model, organization structure and operating plan, and evaluation plan. You can find suggested business plan outlines within your own organization, your professional organization, or online.Although the executive summary is placed first in the final document, it should be prepared last, after all components of the plan have been finalized. This summary provides a one-page synthesis and overview of the plan so that the reader can understand the plan's objective and the major steps required.The general description should include: * The project's purpose and how it aligns with the facility's mission, stated clearly and objectively so that specifics are understood. When resources are scarce, designing a project to meet a particular need of the organization can be crucial.3 For example, if your project is to add a second

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