Buy this Article for $7.95

Have a coupon or promotional code? Enter it here:

When you buy this you'll get access to the ePub version, a downloadable PDF, and the ability to print the full article.

Authors

  1. Tillotson, Jim E. PhD, MBA

Abstract

Today's difficult economy conditions have changed many Americans' shopping behavior, making them increasingly more frugal shoppers. This column looks at the factors motivating this changed shopping behavior and the responses by supermarkets to answer consumers' new shopping priorities