Buy this Article for $7.95

Have a coupon or promotional code? Enter it here:

When you buy this you'll get access to the ePub version, a downloadable PDF, and the ability to print the full article.

Authors

  1. Tillotson, James E. PhD, MBA

Abstract

The increase in the number of Americans who are obese has led to a critical questioning of the food industry's role, as well as public policies affecting industry. Questions are being asked not only about policies relating to advertising, marketing, and promotion practices but also about broader economic and development policies under which the industry currently operates. Does the obesity problem, with its high potential for excessive human and economic social costs, require new industry policies?