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Keywords

mission statements, functional grammar, analysis, ethical content

 

Authors

  1. Smythe, William E.
  2. Malloy, David C.
  3. Hadjistavropoulos, Thomas
  4. Martin, Ronald R.
  5. Bardutz, Holly A.

Abstract

Abstract: An analysis of the ethical and functional linguistic content of Canadian hospital mission statements was conducted. The ethical content analysis identified deontology as the dominant ethical orientation. The functional linguistic analysis revealed a trend toward the depersonalization and objectification of action. Implications for formulating effective mission statements were discussed.