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Keywords

GLOVAL, hospital, perceived value, satisfaction

 

Authors

  1. Moliner, Miguel A.

Abstract

Abstract: The creation, distribution and communication of value have been considered to be the key element of marketing (American Marketing Association, 2004, http://www.marketingpower.com). The aim of this article is to identify the indicators of perceived value in a hospital context. The results show that perceived quality and emotions are key dimensions of perceived value.