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Pressure from pharmaceutical companies to influence prescribing may create a conflict of interest in family NPs, according to a survey published in the March issue of the Journal of Advanced Nursing. Of 84 family NPs who completed the survey, 69% said pharmaceutical representatives sometimes or frequently influence their prescribing, whereas 31% said drug reps never or rarely influence them. More than three-quarters of NPs accepted samples, office supplies, or educational materials from drug reps. The more NPs accepted these gifts, the less critical they were of having made unethical choices. Only half of NPs believed they had been adequately educated on the ethics of pharmaceutical marketing practices, suggesting the need for curriculum changes in nursing schools.