Abstract
This study examined individual, environmental, and behavioral influences on whole-grain intake in experienced whole-grain eaters. Twenty-one subjects from 2 health clubs participated in focus groups after a 4-week education program designed to gradually introduce whole-grain foods into their daily diet. Focus group questions were constructed using Social Cognitive Theory. Participants reported a lack of knowledge of whole grains, in terms of potential health benefits, means of identification in the grocery store, and experience with a variety of whole-grain foods. Behavioral barriers included the identification, purchase, preparation, and incorporation of whole grain into one's daily lifestyle. Despite a relatively high level of experience with whole grains, participants remained hindered in many respects to integrate whole grains into their lifestyles.