1. Bonsall, Lisa

Article Content

Here at the Journal of Dermatology Nurses' Association (JDNA), we strive to bring you essential information to meet your clinical and professional needs. As technology evolves, we remain committed to this goal. Fortunately, our publisher, Lippincott Williams & Wilkins, has the experience and know-how to allow us to bring the journal to life in a variety of formats, so you can decide when and how to read each issue of JDNA.


Research shared by the Online Publishers Association (2012), reports that about 31% of the U.S. Internet population uses a tablet device. Based on estimated U.S. internet population data (ages 8-64) from the U.S. Census Bureau and eMarketer (a digital market research company), that's approximately 74.1 million consumers. This number is up from 12% (about 28.3 million consumers) in 2011 and is expected to reach 47% by early 2013 (estimated as 117.4 million consumers). According to Apple's fiscal results for the quarter ending on September 29, 2012, 14 million iPads were sold in that quarter alone (Apple Press Info, 2012). That is a lot of tablet devices!


I am happy to share the news that the JDNA app for the iPad is now available as a free download at the iTunes App Store (Figure 1). Each issue of the journal will be delivered directly to your iPad, and you'll be able to enjoy easy navigation of full-text articles. Fast issue browsing through Quick View and a linked Table of Contents, plus adjustable text sizing with "pinch and zoom," will let you customize your reading experience. You'll also find engaging multimedia and supplemental digital content and be able to link directly to the JDNA Web site for more content and features. In addition, you'll receive notification when a new issue is available and have the ability to store or delete downloaded issues.

Figure 1 - Click to enlarge in new windowFIGURE 1. Download the

Accessing full-text content of JDNA is a benefit of your subscription. Take advantage of this benefit by accessing and reading the journal in the format that is right for you. Take advantage of this benefit by accessing and reading the journal in the format that is right for you.




Apple Press Info. (2012, October 25). Apple reports fourth quarter results. Retrieved from Apple Web site:[Context Link]


Online Publishers Association. (2012, June). A portrait of today's tablet user wave II. Retrieved from[Context Link]