1. Davidhizar, Ruth RN, DNS, CS, FAAN


Individuals have long been fascinated with memory and its imperfections. Recent research in memory provides information that can enable the manager to better understand memory and know what to do when a healthy brain malfunctions. This article describes Schacter's seven brain malfunctions-transience, absent-mindedness, blocking, misattribution, suggestibility, bias, and persistence-and relates them to managerial strategies.