Abstract
Most US adults do not meet recommended guidelines for fruit and vegetable (F&V) intake. A survey, conducted with 290 customers at a local supermarket, assessed knowledge of recommended F&V intake, explored acceptability of using frozen and canned F&V to meet recommended amounts, and determined strategies to increase the purchase and consumption of F&V. While a majority of the respondents (84%) were aware that US adults are not meeting recommended servings of F&V, only one third of respondents said they would consider other forms of F&V besides fresh. Surveys, such as the one used in this study, may help provide insights into clients' F&V educational needs.