Abstract
Identifying food decision influencers of mothers can help guide the development of tailored nutrition interventions. Mothers of young children (n = 201, of moderate income, food secure, in intact domestic relationships, and living in a single geographic region) completed an online survey assessing demographic characteristics, food decision influencer constructs, and dietary intake. Mothers valued health, had an internal health locus of control, and believed in the link between diet and health, but were not as confident in their belief that they could consistently eat healthfully. They had a strong interest in learning to prepare nutritious meals, but time was an issue. Using food decision influencers to target nutrition education messages to mothers could promote and support the adoption of desired changes.