Abstract
With much written about the effect of new media and new Web technologies on science communication in general, this article discusses the current and likely future challenges facing nutrition communication-especially in light of the quickening pace of change. Given the sheer number of new communication tools and the exponentially growing volume of electronic content, nutrition communicators are hard pressed to keep up, much less to assess the highly variable reliability of the messages. The impact of online social networking on scientific interactions is also explored, with some sobering reflections on the social evolution of the scientific community