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Keywords

CONTINUING EDUCATION, REGISTERED NURSES, DIRECT MARKETING

 

Authors

  1. Smith, Linda S. DSN, RN

Abstract

The author identifies specific chronological steps to follow when the need and desire is to increase RN attendance at continuing education (CE) programs. A brief discussion of why nurses choose not to attend CE offerings is followed by descriptions of topic discovery and collaboration. Important marketing principles and activities in using electronic, networking, postal, and media sources are described.