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The American Society of Clinical Oncology (ASCO) calls for interventions to reduce cancer deaths from alcohol. Some 88,000 cancer deaths each year in the United States between 2006 and 2010 were attributable to alcohol use, including deaths from breast, colon, esophagus, liver, larynx, and head and neck cancer, reports ASCO. Cancer risk declines in people who quit drinking alcohol, compared with those who continue to drink. ASCO is calling for alcohol screenings and interventions in clinical settings, raising alcohol prices and taxes, limiting days or hours for selling alcohol, regulating the density of alcohol outlets, better enforcement of laws that block sales to minors, and restricting advertising aimed at youths. Since alcohol raises the risk of breast cancer, ASCO also wants companies that sell alcohol to stop using the color pink in its marketing-pink symbolizes a commitment to finding a cure for breast cancer.