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  1. Scala, Elizabeth MSN/MBA, RN, HNB-BC
  2. Whalen, Madeleine MSN/MPH, RN
  3. Parks, Joyce DNP, RN-BC, PMHCNS-BC
  4. Ascenzi, Judy DNP, RN
  5. Pandian, Vinciya PhD, MBA, RN, ACNP-BC, FAAN, FAANP


In healthcare, timely communication of critical information is imperative among workforce members. Nurse leaders struggle with how to reach clinical staff effectively when informing them of program updates, practice changes, or available resources. This article provides a review of the marketing and communication literature sharing best practices for improving visibility and program uptake for infrastructure supporting the conduct of inquiry projects among hospital employees using an evidence-based practice approach.